British FBO group Weston Aviation is establishing a partnership to jointly promote other business aviation facilities across the UK and Ireland. The privately-owned company is establishing a brand called “The Collection” as part of an alliance that already includes its own bases plus Cambridge City Airport and London Southend Airport.
Weston Aviation operates FBOs at Gloucestershire, Cornwall (Newquay), Humberside, and Manchester airports in the UK, as well as at Cork in southern Ireland. The group, which was formed in 1995, now wants to add other FBOs and airports to the partnership, which it says will promote charter flights at these locations.
“We found ourselves at a point in our growth that most regional airports had at least one FBO provider or the airport owner operating their own facilities, so we saw an opportunity to partner with the FBO operators to not only bring them into our own network but also our own business development team becoming ambassadors to promote the use of these regional airports,” said Weston Aviation founder and CEO Nick Weston. “By joining The Collection, Weston Aviation engages into a collaborative approach to business growth along with combined benefits and support from its network.”