Since The First Wing opened on April 5, the new exclusive check-in area for British Airways’ First, Gold Executive Club and oneworld Emerald customers at Heathrow Terminal 5 has welcomed nearly 200,000* travellers through the dedicated security channel leading directly into the Galleries First lounge and Concorde Room.
That’s around 1,800 customers a day transferring through The First Wing from check-in to the lounge. The smoothness and convenience of the innovation has resulted in great customer feedback and has also reduced the number of customers travelling through the normal security search areas, delivering a benefit for all fliers.
The airline is continuing to invest in other improvements to First, including a refresh of its flagship Concorde Room at Heathrow Terminal 5 to be unveiled in October 2017. The lounge, which is exclusively for First customers will receive an updated look and feel, as well as improvements to the terrace area.
Additionally new Liberty London washbags will take to the skies at the end of July. The kits feature prints from Liberty’s vintage textile archive. The ladies’ version features an eye-catching print called ‘Indiana’ flower pattern in a range of blues, while the male washbag showcases a more understated black and grey paisley design called ‘Arundel’.
The gentlemen’s washbag features Refinery’s revitalising moisturiser, lip balm, deodorant stick and shave gel as well as a razor, brush and comb, toothbrush/toothpaste, eye mask, socks, ear plugs and pen. The ladies’ kit includes Aromatherapy Associates triple rose renewing moisturiser, hydrating hand lotion, renewing cleanser and deodorant stick, along with a lip balm, cotton wool pads, toothbrush/toothpaste, hairbrush and pen.
Alex Cruz, British Airways’ chairman and CEO, said: “We know that our First customers are used to the very best in life and have very exacting standards. They rightly expect every part of their journey with us to cater to their needs, so we’ve focused on areas that we know matter to them. First Wing enables them to maximise their time, whisking from kerb to lounge through the fast track security channel. And we’ve paid attention to the details that make a difference on board too, through elements such as the updated Liberty washbags and the ability to pre-order a preferred meal.
“From the feedback we’ve received from our First fliers, these changes are making a real difference to their experience, driving great customer reaction and there’s more to come with the revamped Concorde Room at Terminal 5, due to be unveiled this October.”
*: Actual volume of customers through First Wing between April 5 and July 24, 2017 is 199,200.
Source: British Airways.