British Airways’ new business class cabin on domestic UK flights is proving a real hit with nearly 70,000 customers choosing the premium service in the first six weeks of its operation.
Alex Cruz, British Airways’ chairman and CEO, said: “Club Europe is proving incredibly popular with our customers on domestic services. In just a month-and-a-half we’ve had nearly 70,000 take to the skies with us and the feedback we’re getting is great.
“Customers are telling us that they love the new consistency throughout their travels with us. They are getting the smooth, easy experience they want, particularly for those transferring on to our European and long-haul networks. They’re also enjoying the additional benefits, and the improved catering and service that we launched across all our Club Europe services at the same time.”
Customers can take advantage of all the benefits related to the cabin, including lounge access, more personal space to work or relax, complimentary food and drink, dedicated check-in desks and priority boarding and a generous baggage allowance of two cabin bags and two checked bags.
The cabin features a 2:2 configuration with the middle seat free. The seats are bridged with a stylish ‘central console’ table, providing Club customers with a broad, functional space for drinks, snacks and personal devices, freeing up the main table for work or a meal.
The airline has also enhanced the catering for all Club Europe services across its short-haul network, including a new service style, a new crockery design and improved menus more closely tailored to the length of flight and time of day.
The airline’s domestic services around the UK and Ireland with Club Europe include flights between:
- London Heathrow – Aberdeen, Inverness, Leeds Bradford, Manchester and Newcastle
- London Heathrow/Gatwick – Belfast
- London Heathrow/Gatwick/London City – Edinburgh and Glasgow
- London City – Isle of Man
Prices start from £199 return.
Four hundred million pounds will be spent on Club World with an emphasis on improved catering and sleep, and a new seat in the future. At Heathrow a First Wing check-in area with direct security and lounge access has launched, and lounges around the airline’s network are to be revamped and improved. The Club Europe cabin has also been introduced on UK domestic services and all customers can look forward to the latest generation Wi-Fi across British Airways’ long-haul and short-haul fleets over the next two years.
Source: British Airways.