United Airlines unveils a new way of travel with Polaris Business Class

United Airlines today unveiled its latest product, the Polaris Business Class, the most significant product transformation of the airline in more than a decade, featuring a re-imagined Business Class experience, with total comfort from the pre-flight to the end of the flight.

An exclusive product comes with a really transformative experience; the airline has chosen to outfit its wide body fleet with a custom designed – exclusive to United seat – instead of than selected options already in the market. This class was designed by Acumen Design Associates and PriestmanGoode and manufactured by Zodiac Seats United Kingdom. All seats in United Polaris will have access to the aisle, full flat bed with almost two meter-long (1.98 meters).

The class has an idea, which is crafted as individual, the suite is like pods where the customer personal suite will feature a “Do Not Disturb” sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, a 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers. Complementing the new seats, United and PriestmanGoode have also conceived an all-new look for the United Polaris cabins.

Everything designed in Polaris cabin has the idea to rethinking the Business Class experience, the airline has performed more than twelve thousand hours of research and the sleep was one of the key priorities for international Business Class travelers. Polaris’ design and sleep-enhancing focus was inspired and informed by insights from hundreds of clients and employees, in-flight product simulations and more than one hundred product evaluations.

In order to provide a more pleasant and relaxing sleep, several other amenities were designed with United’s customers sleep in mind.

The company has worked with luxury specialty store Saks Fifth Avenue for custom designed bedding. Everything has been thought to provide the best sleep in the sky; bedding collection will feature plush duvets, lightweight day blankets and a large and small pillow for each United Polaris customer. Mattress cushions will be available upon request.

On flights longer than 12 hours, United Polaris pajamas will be available by requesting, however, slippers will be available on all flights. A gel-cooled pillow will also be available upon request. New amenity kits will feature ergonomically designed eye shades, calming lavender pillow mist and additional products from Soho House & Co.’s Cowshed Spa.

With the introduction of United Polaris, the airline intends to donate tens of thousands of pillows, blankets and other in-flight service items to Fisher House Foundation, which United and its employees have long supported.

A high elevated dining experience will be available on the flight. Upon boarding, the passenger will be welcomed with a pre-flight beverage of his/her choice and gourmet chocolate. In the air, customers will enjoy regionally influenced in-flights menus updated seasonally, which will be developed with The Trotter Project and its critically recognized chefs.

Be prepared for an upgraded wine experience, with the highest quality options curated exclusively by United’s Master Sommelier. On board service will also include made-to-order signature ice-cream sundaes, a dessert cart with a variety of petit dessert options, chocolate truffles and wine flights. On daytime flights longer than eight hours and on all flights longer than 12 hours, hot mid-flights snacks such as lobster macaroni and cheese will be available.

Lounges for United Polaris customers will also be opened in nine locations around the world – the only lounge of its kind offered by a United States airline to Business Class clients – that will feature custom designed chairs, private daybeds, spa-like showers and chef-inspired hot meals served in a boutique restaurant setting so passengers can refresh and dine before boarding their aircraft. Premium sparkling wines and spirits, refreshing snacks and bottled water will also be available.

Chicago O’Hare International Airport will be the place of the first United Polaris lounge, which will be opened on December 1st, 2016. Eight other airports will airports will receive these new luxury lounges in 2017, they are: Los Angeles (LAX), San Francisco (SFO), Houston (IAH), New York (EWR), Washington Dulles (IAD), Tokyo (NRT), Hong Kong (HKG) and London Heathrow (LHR).

United Polaris will be available on all long-haul intercontinental flights on December 1, 2016, with the new in-flight food and beverage experience, new custom bedding from Saks Fifth Avenue, new amenity kits and the new United Polaris lounge in Chicago. United Polaris will first take flight in December on the Boeing 777-300ER (walk-up bar unit on board) and subsequently on Boeing 787-10 Dreamliner and Airbus A350-1000. The Boeing 767-300 and 777-200 will be retrofitted.

Named after the North Star, United Polaris is the shining new star of business class travel that flyers can turn to for a tranquil and restful journey.

Images: Courtesy of United Airlines.

Video: Courtesy of United Airlines.

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