The Lufthansa Training & Conference Center on Bergstrasse in Seeheim-Jugenheim is being rebranded, and will in future be known officially by the name that is already much used at the moment of “Lufthansa Seeheim – More than a Conference Hotel”.
The opening of the modern new building in 2009 completed the dawning of this new era, and launched a future-orientated concept for this innovative conference hotel. The then new name “Lufthansa Training & Conference Center” and establishment of an independent company set a clear framework for positioning the hotel even more successfully. The aim was, and still is, to develop all the services in the new ambience away from the image of the former training centre and on to that of a premium international conference hotel.
The hotel reflects this very claim with today’s standards of quality, and has even set new benchmarks for the industry in many areas. Different room categories in the unique Lufthansa design, various conference and seminar areas, its own catering concept – from a buffet restaurant to exclusive banquet service – and exceptional event locations make this venue unique.
The brand appearance shows the company as self-confident and future-orientated, and well able to convince with “Lufthansa Seeheim” as a well-known brand name for this exclusive conference hotel. At the same time, the new brand positioning is a clear commitment to Seeheim-Jugenheim as a location. The addition of “More than a Conference Hotel” is a play on the unique features, the high level of flexibility and the countless options for the widest range of event forms.
Lufthansa Seeheim will also be a place of networking and communication for staff of the Lufthansa Group and external guests in the future – whether for seminar, conferences or private events.
Source: Deutsche Lufthansa.